FORTITALK » Consumer Segments http://www.fortitalk.com The Fortitech Blog. Discussing topics related to strategic nutrition and fortification in food, drink and supplements worldwide. Wed, 16 May 2012 19:52:56 +0000 http://backend.userland.com/rss092 en Could your next product address vitamin D deficiency in women? women may be at elevated risk when they are deficient in vitamin D. According to the data, women, on average, get less than 40 percent of the recommended daily allowance of vitamin D.]]> http://www.fortitalk.com/consumer_segments/could-your-next-product-address-vitamin-d-deficiency-in-women/ More consumers seek strategic nutrition as they age Protein products line up markets,” researchers found that individuals over 55 “wanted more in their food to feel healthier and stay active,” pointing to a opportunity for product designers and manufacturers to target fortified foods and beverages at the needs of consumers as they get older. We are already seeing trends in this area.]]> http://www.fortitalk.com/consumer_segments/more-consumers-seek-strategic-nutrition-as-they-age/ Ingredient quality, appeal and effectiveness in the European nutricosmetics market functional food and beverage market, a common thread running through the nutricosmetics market is ingredients. Wherever a company is in its product development, from concept to market, it must consider supporting clinical research, regulatory guidelines and consumer acceptance. In each of those areas, ingredients make or break new products.]]> http://www.fortitalk.com/trends/ingredient-quality-appeal-and-effectiveness-in-the-european-nutricosmetics-market/ Functional foods and their ingredients gain consumer acceptance functional foods are available to consumers interesting in fighting inflammation?” And while dietary supplements and pharmaceutical interventions are prevalent, foods and beverages fortified with nutrients that fight inflammation aren’t as common …. Yet! But that time may be coming.]]> http://www.fortitalk.com/trends/functional-foods-and-their-ingredients-gain-consumer-acceptance/ Functional foods can provide nutrients we need as we age Food Insight Blog recently published a fun and informative list: The A-B-C’s of Healthy Aging by Amber Mosher. We thought it would be a good idea to amplify Amber’s message with a short list of some specific nutrients manufacturers and consumers should expect in functional foods and beverages for conditions that impact us as we age.]]> http://www.fortitalk.com/consumer_segments/functional-foods-can-provide-nutrients-we-need-as-we-age/