http://www.fortitalk.com The Fortitech Blog. Discussing topics related to strategic nutrition and fortification in food, drink and supplements worldwide. Wed, 16 May 2012 19:52:56 +0000 http://backend.userland.com/rss092 en functional beverages to supplement their nutritional needs, a myriad of opportunities exist for those manufacturers that understand convenience is key to gaining market share. Knowing that the powdered beverage category offers significant growth, Fortitech (SupplySide booth 529) has developed an all-in-one drink mix that combines nutrients, flavors, colors, sweeteners and stabilizers into a single market-ready powder. The mix, which contains over 10 nutrients that help to support overall wellness can be added to bottled water to create an on-the-go health-promoting beverage.]]> http://www.fortitalk.com/fortitech_news/fortitech-focuses-on-functional-beverage-development-during-supplyside-2012/ Fortitech Asia Pacific Sdn Bhd has announced the opening of an office in Shanghai. The new office expands operations of the global network of manufacturing and distribution companies of Fortitech, Inc., the world leader in the development of custom nutrient premixes for the food, beverage and pharmaceutical industries. Located in the Xi Zang Middle Road, staff will provide sales and customer support to Fortitech’s customers throughout China. “The demand for fortified foods and beverages in China is growing at an unprecedented rate,” said Mui Siang Tay, Fortitech’s Business Development Manager for China.]]> http://www.fortitalk.com/fortitech_news/fortitech-asia-pacific-expands-operations-with-office-in-shanghai-china/ nutrients, resonate with consumers when you have the opportunity to travel to different parts of the world. Fortitech just attended GulFood/Ingredients Middle East in Dubai, and in addition to seeing trends at the show, we had the opportunity to visit local supermarkets. Based on our observations, products addressing the areas of weight and diabetic management, along with those boosting immunity, were among the most popular with consumers. ]]> http://www.fortitalk.com/fortitech_news/the-middle-east-a-growing-market-for-fortified-products/ Team Fortitech is taking off on yet another international adventure! This time, you'll find us at Ingredients Middle East, which is part of GulFoods, in the United Arab Emirate of Dubai. We'll be tweeting from the show, so look for us on Twitter (@fortitech) to hear about product trends, as well as overall impressions from the show floor.]]> http://www.fortitalk.com/fortitech_news/team-fortitech-is-off-to-dubai-for-ingredients-middle-east-and-gulfoods/ Team Fortitech have time to catch their breath?” Sometimes, we wonder ourselves! This has been an incredibly busy year for us! We’re building a new facility in Poland, doubling the size of our plant in Brazil, expanding presences in China and Canada and constantly attending or exhibiting at tradeshows on all seven continents.]]> http://www.fortitalk.com/fortitech_news/team-fortitech-in-poland-brazil-china-canada-and-jordan-plus-mumbai-vegas-palm-springs-paris-chicago-and-minneapolis/